DUESOUTH
GIFTING CAMPAIGN

Duesouth's December gifting campaign was told through the story of Santa's journey to his new home, Duesouth. 

Customers received various information about the journey from the different brand touch points.

The window display showed which items were used to get him further in his adventure. 

The catalogue showed all the countries he visited until he reached his destination.

Digital platforms gave customers a chance to interact with Santa on his journey.