In 2024 for Black Friday, we have embraced a fresh new look and feel to stand out in a sea of promotional visuals. The upcoming sale season is filled with bold graphics and loud messaging, so we took a different approach. 

 

Our key offers will be brought to life through hand-drawn illustrations and watercolour paint effects, creating a sense of curiosity and beauty without being overwhelming. 

This artistic touch brings through Poetry’s signature style and invites our customers in, 

while cutting through the clutter.

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Elements developed for this campaigns:

- Campaign concept

- Illustrated all the artwork

- Numerous animated videos

- In-store signage