The winter collection is inspired by archaeologist themes and the importance of encouraging our children to discover more about our natural world through educational trips. This is all brought to life through exciting, playful prints featuring the likes of dinosaurs, crocodiles, wild flowers and camo.

 

Places such as museums and planetariums are a wonderful reminder of the great, big fascinating world we live in and how there is so much for us to explore and discover.

 

A child’s mind is like a sponge that is always ready to soak up anything new and interesting, along with an active imagination that can bring even the most prehistoric extinct creatures to life again.

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Campaign line: Little Explorers

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Shoot concept: Beautiful fresh studio lighting to feature the merchandise and kids best. They interacted with 3 dinosaur props which were integral to the campaign. We used dapple lighting on colour backdrops for a moody winter feeling.